The White Shirt


Direction and styling by Mitchell Webb | Photography by Beyza Yildirim | Created in collaboration with Grove & Co.


Wearing Button Down Arlington


When it comes to menswear I’m a strong supporter that men should not dress for trends or for the latest fashion, that we should curate our wardrobes with classic, core pieces that can transition from season to season and never go out of style. Think, crew neck sweaters, basic t-shirts, a white shirt, black trousers, denim jacket etc. There isn’t much I can attest to disliking when it comes to this style of dressing, I’m an avid shopper (probably more than my bank account would like) and feel like I have a good sense of my own style with a reasonably classic wardrobe of timeless essentials. However, one item of my core wardrobe I have never been able to nail down is the white shirt. For most people it’s jeans shopping or obsessing over where the sleeve of a blazer should fall, not me, I traipse through stores and trail the internet for that perfect white shirt. Try as I might, I’ve not yet come across one that I genuinely like so I’ve all but given up. Just like a fashionable Goldilocks, I find they’re all too long, too short, too thin, too thick, too easy to wrinkle, too big in the arms, I could go on…

This was until I discovered Grove & Co. A brand that has worked tirelessly for a year, refining and editing to perfect the very thing I’ve always struggled to find was absolutely worth a try in my mind. Grove & Co was founded in Bristol by two friends, Tristan and Ben. It was borne out of a desire to develop timelessly stylish menswear which offers a genuine alternative to mass-market premium brands. The boys were tired of the pretension in the fashion world and bored by poor quality, ubiquitous shirts – so they started Grove & Co. Their goal was simple: make the best shirts you’ll ever wear and the last you’ll ever own.

They started working with Tristan’s sister, Joss, a Birmingham-based pattern maker and designer. Joss and the boys designed, tweaked and exhaustively iterated the Grove shirt for over a year before finalising a simple, sleek and tailored fit, with subtle and understated details. Grove & Co have built relationships with independent, UK-based fabric merchants, suppliers and manufacturers to ensure that Grove’s high standards are maintained at all stages of production and manufacture.

So, if like me, you’re in dire need of an outstanding shirt (be it white or not) then be sure to check these guys out. Their attitude towards the industry is magnetic, and their passion for dressing men as stylishly and in as good quality as possible is something that is all too rare these days in the fashion industry. The quality is undeniable and enough in and of itself to encourage all guys to check out Grove & Co.


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2 Comments

  1. Terence Webb
    03/05/2018 / 9:49 AM

    Brilliant shoot 👌

  2. 21/05/2018 / 7:54 PM

    Great to see items made in Britain, there are a few other companies that are now focusing on made in Britain – Tramp Menswear for example

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