| words and photography MITCHELL WEBB | created for MURDOCK LONDON |
A clean break. What comes to mind when that phrase pops up? Essentially a clean break can mean a host of different things to different individuals. Commonly, a clean break is seen as something some may want for an undesirable situation, using it as a means of putting a hypothetical full stop at the end of said situation and beginning anew. Beyond this though it’s fascinating to see what different aspects go into the actual art of ‘clean-break’ing – new hairstyles, new clothes, new friends, new jobs, new hobbies (I could continue for a good few thousand words). People constantly decipher a clean break as something that needs to be stopped, and started again somehow differently/somewhere else – but I often see this as a misconception. Why don’t we put our efforts into altering what already is, changing it to something unrecognisable as a way of making a clean break from the old. This got me thinking about how appearance is so frequently considered a crucial part of taking a clean break, we change our hair or the way we dress and, to us, that’s enough. For men, it’s not just head hair that has to be considered, it’s facial hair too, and with the recent trend of mens facial hair styling we’re often taking this into contemplation when ‘clean-break’ing.
As Brendan Murdock said, “shaving should be a pleasure, never a chore”, and that’s exactly what kind of shave Murdock London provide. Their Luxury Shaving Cream is infused with the fine natural ingredients evening primrose, borage, sunflower, green tea and marshmallow moisturising as you shave. The citrus-based oils of our classic Avalon Cologne are key to its beautifully fresh fragrance. When shaving, the cream can be applied by hand or, for the best results create a lather with a shaving brush.
The Beard Oil is essential to the required preparation, dedication and attention to detail. The key is a ritual of daily grooming and conditioning. Using a superior Beard Oil is an integral part of the process. Murdock London’s Beard Oil is a lightweight formula, carefully handcrafted over two years to create a truly rich, conditioning and nutritive treatment. An elementary mixture of Argan, Jojoba and Apricot Kernel Oils, it gently conditions, strengthens and stimulates your beard. Many gentlemen forget about the skin beneath their beard. Our carefully selected blend of oils delivers essential maintenance the skin needs to remain wholesome, soft and supple. Conditioning hair encourages beard growth. Appropriate for all seasons and crucial in cold & dry environments; more is better.
The Post-Shave Balm soothes and moisturises the skin and seals pores after shaving – becoming an essential concluding part of your shaving routine. Extracts of Chamomile and Calendula help keep the skin supple while menthol helps to refresh and take away any lingering sting. Scented with our signature citrus based Avalon fragrance, this Post-Shave Balm is a restoring and refreshing product for everyday use.